Sunday, May 24, 2009

Big Business - Mind the Drift

Big Business - Mind the Drift: Some businesses you can trust to deliver quality. Most often these are small businesses. They know their customer and what they want. Bigger businesses only see the bottom line. Well, the bottom line with Big Business is all about awesome. On Mind the Drift, they deliver high quality awesome. I can't get enough of this album. Every time I hear it I envision a story as told by an old sea dog in some run down tavern. Embellished beyond all reason so as to make it sound like the most epic tale a sailor has ever heard. Maybe it has something to do with the power of the bass. Guitar not fish. Jared Warren's bass is much more prominent in the mix and evokes a sense of the immense power of waves rolling across the seas to crash on shorelines and boat hulls. Even the guitar sounds of new member Toshi Kasai sound like echoes off a cliff. All of which puncuated by the rumble and crash of the Coady Willis' drums. I love how the vocals convey a sense of authority without restorting to outright screams. Very dynamic too. This whole album is laden with hooks. Not in a commercial sense though. It's just the way they write songs. It just might be their best album yet. If you were ever in doubt as to whether or not you wanted what Big Business was offering, Mind the Drift is the dealmaker.

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